70-Inch 4K Roku TV for Under $300 at Walmart — Yes, Really
If you’ve been waiting for the right moment to upgrade the living room TV before summer cookout season kicks in, this might be it. Select Walmart stores are selling the 70-inch onn 4K UHD 60Hz Roku Smart TV (model 100012588) for $278, and shipping is free if your store doesn’t have it in stock or you’d rather skip the trip.
To put that price in perspective: a 70-inch screen for under $300 is genuinely hard to find from any brand. If you’ve been eyeing big-screen TVs and quietly wincing at $500–$700 price tags, this deal is worth a serious look.
What You’re Actually Getting
The onn brand is Walmart’s house label for electronics, so don’t expect the name recognition of a Samsung or LG. What you do get is a 4K UHD panel at 60Hz, which is plenty smooth for streaming movies, sports, and family TV nights. The built-in Roku platform is genuinely one of the best smart TV operating systems out there — easy to navigate, loaded with free and paid streaming apps, and no complicated setup required. If your household already uses Roku sticks or boxes, this will feel immediately familiar.
Who This Deal Is Made For
This TV is a strong fit for a few specific situations:
- The den or bonus room upgrade. You don’t need a flagship TV for a secondary room where the kids watch cartoons or the family catches a game. A 70-inch screen at this price is a no-brainer for a space that doesn’t need perfect picture calibration.
- First apartment or new home. If you’re furnishing from scratch, getting a massive screen without blowing your whole budget leaves money for, say, a couch to watch it from.
- Outdoor or garage viewing setup. With spring entertaining season ramping up, plenty of folks are setting up covered patio or garage TV setups for the summer. At $278, this is a much easier pill to swallow if it’s not in your climate-controlled living room.
- Anyone who already cut the cord. Roku’s interface makes it dead simple to jump between Netflix, Hulu, Peacock, and the mountain of free ad-supported channels. No extra streaming device needed.
A Few Things to Know Before You Buy
The biggest caveat here is availability — this deal is listed at select Walmart stores, and stock can vary significantly by location. Before you get too excited, check your local store’s inventory online or call ahead. Free shipping is available if your store is sold out, but delivery timelines can vary.
Also worth noting: the onn brand doesn’t carry the same warranty reputation or customer service experience as major TV manufacturers. If you’re looking for a TV for a primary bedroom or living room where picture quality really matters to you, it’s fair to compare this against a TCL or Hisense in a similar size — though you’ll likely spend more.
That said, for the price and screen size, the value math here is hard to argue with.
How to Get This Deal
Head to Walmart’s product page for the 70” onn 4K UHD Roku Smart TV to check availability at your nearest store or to order with free shipping. Stock at this price won’t last forever — deals like this tend to move fast once word gets out.
Pro tip: Already grabbed a deal on a TV mount? Check out our recent guide on wall mounting your TV for under $15 so your new 70-incher goes up clean and safe without spending another dime.